Skweezer Makes Mobile Web Browsing Faster and Easier
Greenlight Wireless' free Skweezer service brings desktop Web sites to your mobile device.
IRVINE, Calif., September 12, 2007—Skweezer is a free service from Greenlight Wireless that optimizes Web pages and searches for use on PDAs and cell phones. Skweezer was created with one goal in mind: to get mobile users to the content they're looking for as quickly as possible. To that end, the user interface is designed to reduce keystrokes and take advantage of "hot key" navigation that utilizes a phone's keypad. Skweezer's compression technology typically reduces a Web page with images to 4% to 8% of its non-optimized size, greatly increasing page loading speeds.
"Skweezer allows me to get my information fast, get off the device, and get on with life," said Rey Flores, a Microsoft MVP and editor of Mobile Gadget News. "No matter how limited browsing capability is on the mobile device I may be using, the technology behind (Skweezer) 4.0 virtually turns slow or limited bandwidth connections into a non-issue."
Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a "wireless gateway" to browse and search the Web. Skweezer compresses and reformats content being downloaded to the mobile device, so that it loads faster, looks better, and is easier to navigate.
Feature spotlight:
Fast and easy mobile search:
Skweezer incorporates a powerful mobile search technology that works by collecting multiple sets of search results from several top-tier search providers. The final results that get sent to the user are selected on a case-by-case basis, determined by mobile device type, the user's location, and other factors. This "meta-search" is a sub-second transaction and provides multi-lingual results for Skweezer's international customer-base.
Find in page:
Skweezer includes an innovative "find in page" feature that allows a user to quickly jump to specific content within a Web page. For example, a search on www.skweezer.net for the keywords "Starbucks" and "London" will yield a page containing several search results. When the user clicks on a result, a link will appear at the top of the destination Web page that allows the user to search for "Starbucks" and "London" within that page. This feature is especially useful with limited-capacity cell phones, as it allows a user to jump straight to targeted information even if the content has been split into sub-pages for use on the device.
Dynamic image optimization:
Skweezer's image optimization technology dynamically recalibrates images for use on specific mobile devices by altering resolution, color-depth, and image dimensions.
Other features:
-- Advanced device-recognition technology for more accurate page-splitting of content for low-memory cell phones
-- Integrated RSS Reader
-- Web page translation feature
-- Customizable bookmarks for fast access to favorite "skweezed" sites
-- Multi-lingual directory of Web sites
-- User-defined preferences that allow a personalized mobile browsing experience
-- Available in English, French, Italian, German, Spanish, Portuguese, and Japanese languages
Skweezer has introduced many mobile browsing innovations since its initial release in 2003, including the first pagination system that splits large Web pages up into smaller sub-pages for viewing on cell phones with limited "deck sizes", the first mobile Web page translation feature, and the first portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from iPhone, Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a "private label" solution for wireless carriers and content providers.
About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.
On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net
Greenlight Wireless Blog: blog.greenlightwireless.net
Contact: Monica Sato, Media Relations Coordinator, +1-949-421-1559 or contact via e-mail
Source: Skweezer Media Relations Department,
20503 Crescent Bay Drive, Lake Forest, CA 92630 U.S.A. – Telephone +1-949-421-1550 x562
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