Advertizer Now Supplies a Mobile "Sponsored Listings" Feed
Greenlight Wireless' Advertizer service allows publishers to use cut-and-paste code to provide desktop and mobile advertising.
IRVINE, Calif., May 9, 2007—Greenlight Wireless Corporation today announced that its Advertizer service, which provides advertisements for desktop and mobile environments, has a new "sponsored listings" offering.
Advertizer's new sponsored listings service allows publishers to create keyword-based ad campaigns using cut-and-paste code to access a single ad feed that works in both the mobile and desktop environments. A sponsored listings feed differs from a traditional contextual ad feed by allowing a publisher to write marketing copy that links to a dynamically-created interstitial page, which displays the actual advertisements. These ads are based on keywords that the publisher has assigned to the marketing copy being used.
Advertizer was previously only provided through an Application Programming Interface (API) and used on high-traffic advertising networks and portals. This latest service allows our award-winning ad platform to be directly accessed by smaller publishers for the first time. A contextual ad feed, that will also utilize cut-and-paste integration, will be released in upcoming months to address increasing demand from publishers for access to Advertizer.
Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn't apply the hidden charges and fees often associated with other ad providers.
About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.
On the Net: Greenlight Wireless site: www.greenlightwireless.net
Advertizer site: www.advertizer.net
Greenlight Wireless Blog: blog.greenlightwireless.net
Contact: Monica Sato, Media Relations Coordinator, +1-949-421-1559 or contact via e-mail
Source: Skweezer Media Relations Department,
20503 Crescent Bay Drive, Lake Forest, CA 92630 U.S.A. – Telephone +1-949-421-1550 x562
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